I created a brand direction for a friend’s business concept, FUGO.  Food delivery services generally take a large cut from restaurants, and are opaque in their pay structure for drivers and fee structure for customers.  FUGO’s goal was to change that with an equitable business model with lower fees for restaurants, better pay and care for drivers, and no fees for customers.

We worked together on a logo, visual and messaging brand direction, landing page, and initial ad concepts.  The color palette was selected to be bold and highly differentiated from other companies in the space.  The messaging and ad concepts all focused on equity as the primary value proposition.  While the company has not yet launched, I believe in their mission and very much hope it comes to fruition.